ABOUT
RPM MSC is a new kind of music company, shepherding brave and creative new music talent through a music industry in constant flux. The artists of RPM MSC make their own rules, channeling their distinctive personalities through multiple genres and styles of music to make something truly original and fresh.
RPM MSC is equally creative when it comes to shaping their careers and bringing their music to the fans. From the point when the pen hits the pad, through when the engineer hits record, until the music meets the listener, RPM MSC is re-writing the playbook, fostering a creative environment for its artists and creatively marketing and delivering music to the fans.
RPM MSC is equally creative when it comes to shaping their careers and bringing their music to the fans. From the point when the pen hits the pad, through when the engineer hits record, until the music meets the listener, RPM MSC is re-writing the playbook, fostering a creative environment for its artists and creatively marketing and delivering music to the fans.
RPM MSC is a new kind of music company, shepherding brave and creative new music talent through a music industry in constant flux. The artists of RPM MSC make their own rules, channeling their distinctive personalities through multiple genres and styles of music to make something truly original and fresh.
RPM MSC is equally creative when it comes to shaping their careers and bringing their music to the fans. From the point when the pen hits the pad, through when the engineer hits record, until the music meets the listener, RPM MSC is re-writing the playbook, fostering a creative environment for its artists and creatively marketing and delivering music to the fans.
RPM MSC is equally creative when it comes to shaping their careers and bringing their music to the fans. From the point when the pen hits the pad, through when the engineer hits record, until the music meets the listener, RPM MSC is re-writing the playbook, fostering a creative environment for its artists and creatively marketing and delivering music to the fans.
RPM MSC is a new kind of music company, shepherding brave and creative new music talent through a music industry in constant flux. The artists of RPM MSC make their own rules, channeling their distinctive personalities through multiple genres and styles of music to make something truly original and fresh.
RPM MSC is equally creative when it comes to shaping their careers and bringing their music to the fans. From the point when the pen hits the pad, through when the engineer hits record, until the music meets the listener, RPM MSC is re-writing the playbook, fostering a creative environment for its artists and creatively marketing and delivering music to the fans.
RPM MSC is equally creative when it comes to shaping their careers and bringing their music to the fans. From the point when the pen hits the pad, through when the engineer hits record, until the music meets the listener, RPM MSC is re-writing the playbook, fostering a creative environment for its artists and creatively marketing and delivering music to the fans.
RPM MSC is a new kind of music company, shepherding brave and creative new music talent through a music industry in constant flux. The artists of RPM MSC make their own rules, channeling their distinctive personalities through multiple genres and styles of music to make something truly original and fresh.
RPM MSC is equally creative when it comes to shaping their careers and bringing their music to the fans. From the point when the pen hits the pad, through when the engineer hits record, until the music meets the listener, RPM MSC is re-writing the playbook, fostering a creative environment for its artists and creatively marketing and delivering music to the fans.
RPM MSC is equally creative when it comes to shaping their careers and bringing their music to the fans. From the point when the pen hits the pad, through when the engineer hits record, until the music meets the listener, RPM MSC is re-writing the playbook, fostering a creative environment for its artists and creatively marketing and delivering music to the fans.
Rene Mclean has spent more than two decades dedicating himself to his life’s passion: music. He began his career as an intern at Virgin Records. After spending years at RCA and Elektra Records, where he helped revolutionize the marketing strategies of the music industry and almost single handedly invented modern field marketing, he moved to Interscope Records. When he left Interscope in 2000, to give himself over to the company he founded, RPM GRP, he did so as a Vice President. During his time with those esteemed and storied labels Rene played an instrumental role in the development of some of pop music’s most vital and trend-setting artists, including Missy Elliot, Busta Rhymes, Eminem, The Ruff Ryders and many more.
These were artists who defined a decade. And Rene helped define them.
Rene began the RPMGRP and quickly established himself as aindependent visionary, creating the Mixshow Power Summit; an annual conference that helped position radio mixshow DJ’s as industry tastemakers and making them celebrities in their own right.
Such was the weight the Power Summit carried, that projects by the likes of Jay-Z, Alicia Keys, Kanye West, 50 Cent and Chris Brown depended on it for success.
While RPM GRP and the Power Summit flourished, Rene continued to consult and advise artists in their careers, working with the likes of Pharrell Williams, Timbaland, Cam’ron, Kelis and Swizz Beatz.
He went on to expand RPM GRP’s scope, consulting for brands such as Pepsi, Xbox, General Motors, HBO and MTV. But the expansion didn’t stop there. Utilizing the same forward-thinking vision he applied to record label marketing, Rene opened RPM MSC, a new kind of music company for a new kind of music industry.
By centralizing all the major elements of a major label- A&R, production, management, booking, media- Rene created a new, nimble, full-immersive company that specialized in discovering cutting edge new talent and guiding them to astonishing success.
This is exemplified by Rene and RPMMSC’s shepherding of the electro-rap duo LMFAO, taking them from Internet obscurity to GRAMMY-nominated, global sensation.
Rene has strived to give back at any opportunity, partnering with the Red Hot Organization to combat AIDS with the Red Hot + Rap album. He also created The Rap Roast, which annually paid tribute to a hip-hop trailblazer. Honorees included Russell Simmons, Sean "P Diddy" Combs and Steve Rifkind.
These were artists who defined a decade. And Rene helped define them.
Rene began the RPMGRP and quickly established himself as aindependent visionary, creating the Mixshow Power Summit; an annual conference that helped position radio mixshow DJ’s as industry tastemakers and making them celebrities in their own right.
Such was the weight the Power Summit carried, that projects by the likes of Jay-Z, Alicia Keys, Kanye West, 50 Cent and Chris Brown depended on it for success.
While RPM GRP and the Power Summit flourished, Rene continued to consult and advise artists in their careers, working with the likes of Pharrell Williams, Timbaland, Cam’ron, Kelis and Swizz Beatz.
He went on to expand RPM GRP’s scope, consulting for brands such as Pepsi, Xbox, General Motors, HBO and MTV. But the expansion didn’t stop there. Utilizing the same forward-thinking vision he applied to record label marketing, Rene opened RPM MSC, a new kind of music company for a new kind of music industry.
By centralizing all the major elements of a major label- A&R, production, management, booking, media- Rene created a new, nimble, full-immersive company that specialized in discovering cutting edge new talent and guiding them to astonishing success.
This is exemplified by Rene and RPMMSC’s shepherding of the electro-rap duo LMFAO, taking them from Internet obscurity to GRAMMY-nominated, global sensation.
Rene has strived to give back at any opportunity, partnering with the Red Hot Organization to combat AIDS with the Red Hot + Rap album. He also created The Rap Roast, which annually paid tribute to a hip-hop trailblazer. Honorees included Russell Simmons, Sean "P Diddy" Combs and Steve Rifkind.